Made from Clay.
Based in the in-house creative studio within the marketing team, I was responsible for video and motion graphic production at Moneybox. I worked with another graphic designer to produce performance marketing ads, App and Play Store demos, User Interface (UI) animations, in-app campaigns, website content and animated content for email campaigns and social channels.
Our team worked cross-functionally with Product and developers to produce all decorative and functional JSON (Lottie) animations that either sat permanently in the app or for limited-time events/campaigns.
I had many fantastic opportunities during my time at Moneybox to work with external agencies and freelancers on larger-scale projects including a Crowdfunding pitch video and various Moneybox Academy videos. The biggest project I was a part of was Moneybox’s second television advertisement.
I worked primarily in After Effects, Illustrator and Cinema 4D for animation I produced.
Play Store App Demo
Play Store video asset requirements are less strict than the App Store, giving more freedom to create longer, informative videos. I used Cinema 4D for the handset’s 3D movement with comped animated UI in After Effects. I storyboarded this video. I only animated the UI and assets; I did not create them.
Save and Invest! – Target marketing ad
I used Cinema 4D for the handset’s 3D movement with comped animated UI in After Effects. I did not storyboard nor create the assets for this video – I only animated them. We made 1:1, 4:5 and 16:9 versions of all the ads we made at Moneybox for social channels and web.
Saving vs Investing – Target marketing ad
The performance marketing team, graphic designer and I would constantly produce a wide variety of ads in different styles for different channels to test which perform better. I like this experimental one for being more retro, inspired by the video game Out Run. I did not storyboard nor create the assets for this video – I only animated them and sourced the soundtrack. We made 1:1, 4:5 and 16:9 versions of all the ads we made at Moneybox for social channels and web.
Say hello to Moneybox Mortgage Advice
When we launched Mortgage Advice, I was asked to create a video celebrate the event but also served as a demo to how it works. I storyboarded this video. Assets were provided.
Moneybox Academy – What are tracker funds? and How to manage your investing risk
Financial literacy is something Moneybox takes very seriously, and continuously adds videos to its Moneybox Academy library. We worked with external videographers very often to create high-quality, e-learning videos that can be accessed within the app or on YouTube. The two examples chosen were videos I storyboarded and starred in!. I produced the animated introduction and completed all grading and editing. I didn’t write any of the scripts. I was able to read the teleprompter very comfortably thanks to the experience I gained working with the many talented actors during my time at Learn et al.